Bridge Discuss the complex relationship between Eddie and Catherine Essay Example for Free

Bridge Discuss the complex relationship between Eddie and Catherine Essay The play is set in a slum area in Brooklyn.Between 1861 and 1920, 30 million people immigrated into America. Many people settled by the ports as there was a steady supply of work from the ships and Eddie Carbone is one of these longshoremen.  Eddie is the forceful, irrational protagonist with many complex emotions while his niece (by marriage only) is rather naà ¯Ã‚ ¿Ã‚ ½ve and open. As they live in the same house, they spend most of their time with each other and get on well together as family.   Eddie and Beatrice (his wife) took Catherine in when her mother died and therefore, Eddie feels a great sense of responsibility; I promised your mother on her deathbed. Im responsible for you.  To Catherine, he is like a paternal figure, and she does love and respect him that way. At first, I also believe that is how Eddie thinks of her.  He provides a good home for her, puts food on the table and sees her through education, I think truly wanting the best for her- to go up in the world. His aspirations are high;  I broke my back payin her stenography lessons so she could go out and meet a better class of people.  His social aspirations for her are obviously higher than his own community- but does that mean he is snobbish of his own class? I think, perhaps slightly.  Eddies protectiveness of Catherine can be just like a normal fathers, as he says about her new skirt;  I think it too short, aint it? But often, this protectiveness can turn into dominance and possessiveness over his niece and his attitude towards her becomes unnatural. Eddie is never completely at ease. He tells her shes walkin wavy, but this is because he is subconsciously sexually attracted to her. He criticises her appearance and behaviour because she is attractive to other men and he does not like that. I think, in a way, he believes she is his and he wants her all to himself- i.e. if he cannot have her, no one can. I think to aid this, he tries to keep her a little girl, when actually, she is becoming a woman;  Youre a baby.. when you stand here by the window waving outside.  The word baby is mentioned constantly as if it will eventually persuade Catherine that she is one. This environment would be suffocating for her.  However, Beatrice isnt blind to all this;  You gonna keep her in the house all your life?  Eddie (insulted); What kinda remark is that?  She has not had sex with Eddie for quite a while and I think she knows it is because of his desire for Catherine. When Alfieri makes a joke about Catherine not being able to marry Eddie, he doesnt laugh, as he starts to realise his sexual feelings for Catherine are becoming more apparent. When Beatrice finally says;  You want somethin else, Eddie, and you can never have her!  He is stunned with silence, but I think deep down, he knows it is the truth.  Eddies positive and negative elements are often intertwined, but I think his intentions for Catherine were good; however the feelings he acquired for her should have been dealt with differently. Catherines attitude to Eddie is entirely different though. Eddie who lays down the laws heavily influences her, but she seems totally unaware of her sexual appeal generally, but especially to Eddie. Beatrice actually has to tell her about it;  but youre a grown woman and youre in the same house as a grown man. So youll act different now, heh?  Although Catherine is rather innocent, but I think that is because she is overprotected, so, in effect, there is a viscous circle. Catherines attitude to Eddie is, totally non-sexual, but after Beatrices talk, she does start to become aware of what could be going on, perhaps a little.  It didnt even cross her mind that she was a potential rival to Beatrice;  He said you was jealous?  When Catherine falls in love with Rodolfo, Eddie cannot stand this, and does everything in his power to stop it, as his subconscious desires tear him apart slowly. He even calls the immigration bureau and risks his respect (which means so much to him) for her.  I feel that both Eddie and Catherine were partly to blame for the tragic end of their relationship and in general. However, Catherine gained her confidence and independence a little more toward the end of the play. Eddies possessiveness and dominance over Catherine suffocated her into staying a baby, but I feel she could/should have been more self- aware, especially of the situation around her.

Responsibility of Health Promotion in Nursing

Responsibility of Health Promotion in Nursing Health promotion as defined by World Health Organization is â€Å"a health strategy that aims to incorporate skills and community development and to create supportive environment for health, endeavors to build healthy public policy and looks at re-orienting health services. (WHO, 1986). Health promotion is strongly rooted in a social philosophy that attributed the etiology of ill health to adverse social conditions rather than medical care. Both theoretically and practically, health promotion has been found wanting in addressing equity and social justice concerns. Also, structurally and traditionally, the formal health system often produces major obstacles to meaningful involvement in health promotion and community empowerment activities. The communities do not have the interest and the capacity to make any tangible contribution to community participation even if they are willing to do so but the basic concepts of health promotion which have their root in ancient civilization has be en developed in the last two decades. The purpose of health education is to strengthen the skills and capabilities of individuals to take action, and the groups or communities to act collectively to take control over the determinants of health bringing about positive change It serves as essential guide in addressing the major health challenges encountered by developing and developed nations including communicable diseases and issues associated with human development and health enabling people to take action either as individuals or groups. Also, it is an avenue to encourage individuals to take preventive measures in averting worsening of an illness or disease and to adopt healthier lifestyles. Health promotion programs have proven to be an effective tool in slowing the growth of healthcare costs and reducing chance of suffering from disease and creating supportive environments for health backed by healthy public policy. (Bennett, Perry Lawrence, 2009). The responsibility of a nurse in health promotion and education is considered as a major factor by numerous researchers and policy initiatives from the government to promote health, understanding that health promotion is essential. In the three journal articles selected for review from the GCU Library which incorporates the three levels of health promotion namely; primary, secondary, and tertiary, the nursing responsibilities were described to include; educating and helping people obtain skills to maintain their health, making efforts to better understand the patients and their conditions in order to provide effective care because mutual understanding between a practitioner and patient is the key to giving quality care. The nurses must have an evidence-based knowledge of the significant effect that can be made through health promotion interventions and communicate this understanding to the community at large. As more people grow in their awareness of activities that lead to good heal th and become knowledgeable about their own health status, the health of their families, the overall health of the population will improve. Knowing that health promotion encompasses a broader spectrum and include social and political interventions that could provide change to services and policies in the community promoting social responsibility for health, nursing roles and responsibilities have evolved in health promotion by allowing nurses to promote health in diverse settings like homes, schools, prison, general practice and workplace contrary to the past when it was limited to hospital settings only. (Watson, 2008). The implementation of health promotion starts from setting priority , assessing needs and program planning stages, according to the journal article reviewed from GCU Library, the topic being; â€Å"Collaboration between primary and secondary/tertiary services in oral health†, the process includes: capturing high level support by re-orienting health services , building links with primary care and reducing inequality, creating health promotion team in a way that individuals will have a role and more innovative ideas, workforce development, developing health promotion policy, collecting data that will drive the health promotion initiatives, helping to assess health interest and risks thereby helping to guide the kind of health program to offer, choosing appropriate health promotion initiatives that flow nationally from data so as to address the prevailing risk factors of the people, crafting annual health promotion so as to promote continuity, giving encouragement opportunities a nd rewards, maintaining leadership and innovation, communicating with everyone involved in the program throughout, monitoring regularly and consistently evaluating the outcomes. The process of executing the program must include; education of the nursing staff, education of the patients and family, screening, individual risk factor assessment and immunization, social marketing and health information, health education and skill development, community action. Settings and supportive environments, Health education is an important factor of health promotion. As described by Naidoo and Wills (2000), the three levels of health education are: Primary prevention which is health promotion activities that prevent disease. For example immunization, it’s a holistic idea of positive health that encourages the achievement and maintenance of a suitable level of health which enables every individual to lead a productive life both socially and economically. Secondary prevention aims at shortening episode of illness or disease by hindering the progression of ill health through prompt diagnosis and treatment limiting disability. An example is screening also known as† health maintenance†. It is the domain of clinical medicine. It is more expensive and less effective than primary prevention. Tertiary prevention help limit complications related to a disease or a state after it has been developed by minimizing suffering caused by existing departure from good health and promote the patients adjustment to irreversible conditions such as cardiac rehabilitation. In line with the literature review from the GCU Library journal article, I agree with the fact that approach to health promotion should be the one that demonstrate a range of values and beliefs that are commonly held because an individual’s approach will be influenced by their own beliefs and that of the profession they represent. According to Ewles and Simnett (2003), these approaches include medical approach, beviour change approach, educational approach, e empowerment approach, and social change approach. In conclusion, According to Ewles and Simnett(2003), theses approaches includes behavior change, medical, educational, empowerment and social change. When relating it to the literature review from the GCU library journal article approach towards health promotion should be the main focus because it reveals a range of values and beliefs that are commonly held based on an individual’s approach or believe and the profession they represent. References; Edelman, C. Mandle. C. L. (2010). Health promotion throughout the life span (7th ed.). . St Louis: Mosby Naidoo J, Wills J (2000) Health Promotion) Foundations for Practice (2nn ed) Edinburgh. Watson M (2008) the health promotion general practices. Quality in primary care 16.  3, 177-185 Ewles L, Simnett I (2003) Promoting Health A Practical Guide. (5th Ed). Edinburgh. www.healthvicgo.au; steps in health promotion. Jan 25, 2011. Retrieved on 12/18/2011 WHO, Ottawa chapter of Health promotion .Geneva WHO, 1986. Article published.  Online, Oxford Express, 2011. Bennett . C, Perry J. Lawrence Z (2009) Nursing standard. 2009 Jul 29. Journal- Health  Promotion. CINAHL Database. Collins, Fair N. Dickinson. A .Peacock. K. Primary health care (2009). Feb 19. Collaboration between primary and secondary/tertiary services in oral health.

Company overview of unilever

Company overview of unilever Unilever is one of the fast moving consumer goods (FMNG) in the world. They offer a wide range of products in food, beverages, personal care products and many more. The success story of Unilever can be seen in the annual turnover in the year 2009 which is à ¢Ã¢â‚¬Å¡Ã‚ ¬39.8billion worldwide and employs 163,000 employees around the world. Company situation Mission Statement: Unilever main goal is to add value to the life of people. They want to reach out to the consumers by satisfying their everyday needs. By providing the needs for nutrition, hygiene, and personal care they are able to help the people to feel refresh, look good and get the most out of their life. Moving on, they want to develop a new way of making business with priority towards expanding twice the size of company while reducing environmental impact. Below is a graph of Unilevers annual turnover: Source: (www.unilever.com/images/ir_Charts%201996%202006_tcm13-90292.pdf ) Financial Summary: Source : (www.unilever.co.uk//introductiontounilever/annual-reports/ ) This graph clearly shows Unilever progress throughout the past years. Underlying sale growth (USG) is the percentage of increase in turnover, modify for the impact of acquisitions, disposal and exchange rate fluctuations. In the year 2009, the USG growth is 3.5% compared to 7.4% in 2008. Underlying volume growth (UVG) is sales after the impact of (USG), which is 2.3% in 2009 that shows sustainable development strategy is working because Unilever manage to save in the cost of expenditure.. Operating margin for 2009 is 12.6% compared to 2008 is 17.7%, and this has save the company from net impact profit of disposal, restructuring and other on-off items. Source: (www.unilever.co.uk//introductiontounilever/annual-reports/) This graph above shows the financial review of Unilever in different region such as Asia, Africa, and Central Eastern Europe ( AAC) , America, and also Western Europe. Asia, Africa, and Central Eastern Europe (AAC) In the (AAC) countries, the turnover current rate experience a growth of 2.9% after including the effects of acquisitions, disposals and exchange rate as shown in the graph above. The operating profit at current rate has increase by 13.3% in the year 2009. Despite the fact that market conditions are volatile and challenging in some region, Unilever in (AAC) countries manage to produce a remarkable underlying sales growth of 7.7%. The Americans Unilever in the America has suffered a 2.6% decrease in the turnover growth at current rates after the including the effects of acquisitions, disposal, and exchange rate. The Operating profit at current rates for the year 2009 has experience major lose of 37.4% Western Europe Unilever in the Western Europe has suffered losses as much as 6% in the year 2009, after including the effects of acquisition, disposal and exchange rate as shown in the graph above. The Operating profit in 2009 experience the most losses at current rate as high as 50.4% in Western Europe. The factor that causes such huge losses are because of the lack confidence in the consumers towards the brand in the Western Europe, and there have been an increase in unemployment rate due to the challenging economy in many countries. Market Share Source: (http://zpryme.com/blog/?p=420) Above shows the market share of Unilever Bestfoods NA dominating the market with 26.3%. Lipton tea as Unilevers food segment brand has dominated the market because of their market strategy such as Tea Can Do That campaign to create awareness and Lipton tea has promises innovation tea flavors and at the same time providing a healthy lifestyle drinks for consumer . Source 🙠 http://www.fixedincomeinvestor.co.uk/x/analysis.html?cat=Analysis%20%26%20Commenttype=Bond%20of%20the%20Weekaid=291) Chart above shows the market share of Unilever from 1994 to 2008, Unilever has been operating internationally and generate annual sales of à ¢Ã¢â‚¬Å¡Ã‚ ¬40billion and the profitable of this company has produce a relatively stable share price that does not have a major downfall even though tough competitive market in the Europe market with competitor like Procter Gamble ( PG ) . Unilever has also performed much better then what the dismal FTSE 100 index predicted over this decades. Market Situation PESTLE implications Political Environment Unilever being a fast moving consumer goods (FMNG) company in the world does not support any political parties whose activities is to promote the party interest, this is because they believe that the business they operate in must be behave with honesty , integrity and openness. However, the political trends still affects Unilever in the United Kingdom. In early February 2010, Unilever has been burden by the increase of taxation by the UK government. Initially, the company is already facing economic instability because consumer are unwillingly to spend more money. Paul Polman, the chief executive said that the daily mail, If on top of that we would get an additional regulatory or tax environment that would make us non-competitive that would be unfortunate for the UK. Mr Polman is worried with the increase of taxation , Unilever has to pay even more into for expenditure cost for research laboratories, manufacturing facilities and more. Source : (www.unilever.com/images/ir_Charts%201996%202006_tcm13-90292.pdf) The graph above shows from year 2000 until 2004, Unilever has been less on expenditure such as manufacturing facilities, and research and development sector. As of year 2004 onwards the cost has been increasing yearly until 1,700 (million) and with the recent increase of taxation in UK , Unilever will have to spend more on expenditure cost in the year to come. With the increase of expenditure cost and in downfall of net profit made by Unilever , this will affect the momentum of profit generated for the company in UK , and this will cost the performance of improvement in Unilever which is a slow growth in the market business. This is why Mr Polman is concerned with the increment of corporation tax. He also added that , We have to be sure when changes are contemplated [by the Government] that it takes into account what other countries do as well in Europe, or outside of Europe, to provide competitive corporate tax rates. Economic environment In the economic environment, Unilever generates wealth by adding value to raw materials, and manufacturing their product for the consumers. The parties that are involve in the economic environment is their employees, government, investors, and many more communities that benefits from the activities of the company. Source : (www.unilever.com//sd_UnileverSDReport170310_amended_tcm13-212972.pdf) This graph shows the parties that benefit from the activities that are ventured by Unilever in UK. Despite the economic instability that happens in decades, Unilever is still able to generate an operating profit of à ¢Ã¢â‚¬Å¡Ã‚ ¬5,020 and sales of à ¢Ã¢â‚¬Å¡Ã‚ ¬ 39,823 million in 2009. This graph shows us that the employees gain the biggest share of the company which is à ¢Ã¢â‚¬Å¡Ã‚ ¬5.2billion, whereas the least share is earn by the local communities which is à ¢Ã¢â‚¬Å¡Ã‚ ¬89million. The provider of capital obtains the 2nd highest share which is à ¢Ã¢â‚¬Å¡Ã‚ ¬2.5billion and the governments gain à ¢Ã¢â‚¬Å¡Ã‚ ¬959million from the company in the form of corporation tax that is issued by the government. Sociological Environment Making a difference in society is one of Unilevers biggest aim because they want to deliver the best and to give back to the society that has been supporting the success of Unilever. Unilever will be focusing to provide nutrition information to the understanding of consumers and also improving nutrition quality of their products. In order to improve the nutritional quality of the product and maintaining the taste, It is estimated that reduction of salt intake by 1g can reduce the chances of strokes by 5% and heart attack by 3 % reducing salt by as little 1 g. The Nutrition Enhancement Programme has come up with a strategy known as salt reduction strategy; in this strategy it states that in 2009 we set product benchmarks to achieve a dietary intake of 6 g of salt per day by the end of 2010, with the ambition to reduce further to5 g per day by the end of 2015 Unilever has also extended their impact by working together with World Food Programme (WFP) where they support developing countries and improving the health and nutrition of product. In order to reach out to the people , Unilever in UK has donated à ¢Ã¢â‚¬Å¡Ã‚ ¬500,00 through global partnership and with (WFP). They also encourage people to donate through website to the Haitis earthquake disaster relieve cost. Unilever also had donated soap and Puriet ( water purifier that does not need pressured water and or electricity. Technology Environment In the technology sector, Unilever has been spending in the area of e-business to improve brands communication and market through internet, and also making transaction simple along chain. Unilever Technology has work together with Unilever R D group in order to meet consumers needs. In the year 2003, Unilever introduce the new pallet live storage system from Bitto Storage System Ltd. The purpose of this technology is to store frozen products. Plans are being made to improve IT infrastructure in Unilever. For example, increment in the energy-efficiency of data centers and applying power management strategies. Tele presence video conferencing is also applied in order to reduce the impact of business travelling. Telepresence has been generated in 13 countries and plan to add another 39 countries in 2010. This technology have helped us to reduce our emission by 4,230 tonnes and save up to à ¢Ã¢â‚¬Å¡Ã‚ ¬12 million in travel cost for the year 2010 . Environmental Environment Unilever is taking the responsibility in reducing the total environmental impact; the main problem is actually to reduce greenhouse gases from the manufacturer of their products. Unilever has been doing a wonderful job in reducing the production of C02 to the environment. They have achieved a 41% reduction of CO2 emission per tonned production since 1995. Their main goal today is to reduce CO2 production in their manufacturing operation by 25% in the year end 2012. Source: (www.unilever.com/images/ir_Charts%201996%202006_tcm13-90292.pdf) In this graph we can see that, in the year 2009 they manage to reduce their CO2 production by 3% per tonne of production compared to 2008. From year 2000 to 2009 we can see that Unilever is able to reduce the production of Co2 consistently. The factor for this success is because of the good manufacturing practice that they adopt in the factories. However, they have to bear a great cost in venturing into technology that will further reduce the emission of CO2. Source : (www.unilever.com/images/ir_Charts%201996%202006_tcm13-90292.pdf) Unilever also make approach into saving water consumption, they have been consistently reducing water use in manufacturing. Quantity of water usage per tonne of production has been reducing by 65% since the year 1995. From this graph we can study that the goal of reducing water usage is also in the right path. Every year since 2000 until 2009 the usage of water reduces per tonne of production. In the year 2009, as show in the graph water consumption was reduce by 5.6 % per tonne of production compared to the earlier year in 2008, which is a reduction in 8.1% in to be precise . Legislation environment Unilever is protected by European Commission to ensure that there is no infringement towards the brand name and product of Unilever. Unilevers business is also govern by laws and regulation to make sure that products are safely used by consumers and also that advertising and labeling are not misleading in the business world. Unilever also has Environment Policy to follow in order to ensure safety of their products and reduce environmental footprint of their brand. Evaluation should be made at every stage, from producing the raw materials to create products to dispose usage by the consumer as the end user. Environmental management systems should be develops and improve in order to enhance the performance of environmental safety and sustainability programmes. Encourage suppliers to develop and improve ingredients and manufacturing of Unilever products. Relationship with industry bodies, government agencies, and business partners should be strong to promote environmental care and to develop the knowledge and disseminate best practice. Competitors situation and SWOT analysis Although Unilever is a fast moving consumer goods (FMNG) in the world, their standing in the world is also affected by competitor around them. Nestle is also one of the worlds largest food manufacturer, that is based In 200 countries worldwide and head quartered in Vevey, Switzerland. Their operating activities include food, beverages, pet care and also pharmaceuticals. They have 253,000 employees around the world. Strength Recognition as a global company Strong brand portfolio Strong relationship with retailer Economic of scales Weaknesses Dual leadership Inefficient management of brands Reduced spending on R D Inability to maximize acquisition Opportunities Changing of costumers taste The high demand of healthy products Responding toward global activities Threats Strong competition- decrease in revenue New development of different brands Exchange rate Weather SWOT Analysis of Unilever Strength Global sales have topped $ 101billion Ranked as worlds largest bottle water company Major brands consistently supported by consumer Weakness Growth in organic food was flat Breakfast cereal was claim to have posses fake health benefits General Mills is a major brand but slow in innovation and health base products Opportunities Introduce more health-based products Opened Nestle Cafà ©s to feature Nestle Products Provide peanut free and gluten free products Threats Raw ingredient price of chocolate has rise Major Competitor in chocolate such as Hersheys, Starbucks and many more Contamination of food supply SWOT Analysis of Nestlà © Comparison of Unilever and Nestle SWOT analysis Strength Unilever is recognizing worldwide because of the success of their products and is base in many other countries. It has an excellent management of portfolio, which includes many leading global wants with powerful category ranking such as Lipton tea. This brand has the marketing expertise to capitalize worldwide including regenerating 44% sales from the increment in D E markets. Nestle has the attention of consumer as they have target environmental issues by ranking as the largest bottle company in the world, and Nestle is easily accessible because they are operating in more than 100 countries. Weaknesses Reports of replacing current CEO has raise uncertainty factor as his role in Unilever is very successful. Unilever has a wide management folio which includes their top 25 brands. There is a lack of management strategy. Some consumer brands might have stronger management compared to others in order to compete with competitors. Nestles breakfast cereal product has been branded as false claim in providing health benefits by American Medical Association. This will cost Nestle a huge loss in the market share and also expenditure in rebranding the brand. This has give Unilever the chance to target consumer with health benefits products in their food and drinks line which is Lipton tea. Opportunities Unilever can improve the need for high quality food, with more nutritious ingredients or organic meal services. Consumers are concern about ingredients knowledge. Products must be different in packaging, example labeling on nutrition facts on product package. For global activities, Unilever has work in partnership with World Food Programmes (WFP) with support in the development of the health and nutrition of children in developing countries. In 2009, 17 million meals were provided for children of 80,000 and in Kenya, Indonesia, and Colombia at least 50,000 schools were taking part in Health and Nutrition Campaign. Nestle has come up with new strategies in order to target health benefit products such as opening Nestle Cafes that sells their products actively in all countries and also give them the chance to promote new products. Threats World economic instability may affect developing countries and continue to spread in the R E markets. Rivals (FMNG) may rise to capture the market share from Unilever growth areas, as they also focus on the same market as Unilever. Brands like P G and Nestle are also coming with new brands that are cheap and still maintain the quality of products. Weather such as drought is also a threat to Unilevers Lipton tea brand as they might fail to produce the targeted tea amount and good quality tea. As for Nestle as they are exposure to chocolate brands such as Hersheys and Cadbury that might come up with more creative chocolate products. Food contamination is also a threat to Nestle as they are afraid it might damage their image as a global food producer. Raw chocolate ingredients have increase in price and might cost Nestle to spend more on expenditure cost. Objectives and assumptions Societal objectives Specific Guide consumer to reduce salt intake by 6g per day Change the hygiene behavior of people through Lifebuoy and its partner programmes Display percentage Guideline Daily Amount (GDA) for key nutrient on the package of products Measureable Food portfolio has reach benchmark of 76% reduction of salt in products Lifebuoy programmes such as has reach out to 23 countries through Global Washing Hand Programmes Food products that are manufactured with key nutrients on packaging Achievable World Health Organisation has recommended 5g intake of salt per day and this will guide consumer to follow them in the path of healthy life Hygiene education has been rolled -out towards countries like Indonesia, Pakistan, Sri Lanka and Vietnam All food products will reduce in percentage of salt, and saturated fat but retain the taste of the products Realistic World Health Organisation recommended to reduce intake of salt has help Unilever to guide consumer to reduce salt intake by reducing the salt concentration in products Millions of people has been reach in 23 countries to increase awareness on hygiene Nutrition information helps consumer to understand how healthy is the product Timely In the year 2010, 5g of salt intake has been reduce. By 2015, 6 g of salt consumption will be achieved Change the hygiene behavior of 1 billion people by the year 2015 Environmental Objectives Specific Reduce environmental impact while doubling size of business All tea for Lipton tea product are from certified sustainable resources All palm oil obtain from certified sustainable resources Reduce CO2 from energy in manufacturing products Measurable Assessed greenhouse gas, water, and waste impact of 1500 products Around 80% of Lipton Tea Label are from certified farms 185,000 tonnes of palm oil are purchase via certified farms Reduce the production of Co2 energy in manufacturing sector of products Achievable Tea that are sold in Western Europe comes from Rainforest Alliance Certified farms Total purchase of 15% palm oil are from Green Palm Certified farms Achieve 41% reduction in Co2 energy from manufacturing products Realistic 65% and 73% reduction in water and total wastage Rainforest Alliance certified farm and Green Palm farms are main supply of tea and palm oil for Lipton tea products Manufacturing sector strategy are able to reduce 44% of Co2 since 1995 Timely By the year 2015, all tea that are sold is certified sustainable sources By the year 2015, all palm oil that are sold is also from certified sustainable sources By the year 2015, water, greenhouse gas, and waste impact is reduce by another 25% Co2 energy reduce by 25%in manufacturing products by the year 2015 Financial Objectives Specific Increase sourcing from smallholder to ensure security supply Reached 49% of sales in developing countries Unilever top line growth in sales by 5% Brand reduction from 1600 to 400 products Measurable Tea and Palm oil are obtain from certified farms 12 brands with sales of 1billion profit Brand extension such as Knorr to increase profit sales Achievable Product production in small portion so that low income earners can purchase it Realistic Increase consumption of products by consumers at all income level in developing product Timely By the year 2012, there is an increase of 5 to 6 % in profit Assumptions In order to prepare this marketing plan, a few assumption to be made for Unilever in the future. Contamination of ingredients in product Unilever takes precaution in producing new products, if the safety of certain ingredients or product that is not sure, Unilever will not put it in the market for sale. This assure consumer that all products manufactured by Unilever are safe to use. Improve technology for better quality of products Technology advancement has assist in finding new ingredients for products and safety precaution measures are taken to improve the new discovery. Unilever will safely exercise substitution method with the product that is already in the market as a development of product quality. Hazardous product that defects product qualities and benefits will be disposed. Strategies Personal care for future sales growth and profitability Unilever has identified the key to achieve sustainable profitable growth through its personal care business segment as it generate the fastest-growing business compared to other sector such as food and beverages. Personal care business refers to the products that are self managed, such as hair shampoo and skin care products. This is because the demand for these products in the market has been increasing, as well as the existing sales from this segment is satisfying. However, Unilevers greatest rival Procter Gamble (PG) for many years have been more innovative and creative in introducing new products. In the previous year in the personal care sale increase only by 1.4% to à ¢Ã¢â‚¬Å¡Ã‚ ¬11.30billion while overall turnover rose by 1.4% to à ¢Ã¢â‚¬Å¡Ã‚ ¬40.2 billion. In order for creating future sales growth, Unilever will focus more personal care segment for future sale growth and sustaining profit from increasing raw material cost. Graph below shows the revenue increment in Unilever s products line, including personal care segments. External Pressure and Organisational Restructuring High cost of raw material, adverse exchange rates and macroeconomic worries such as politic and regulation of countries might affect the performance of Unilever. In order to secure generation of profit and sustaining raw material cost Unilever has come up with few strategies. Unilever has to reduce 20,000 jobs across its production division and combine its Personal Care and food sector into one category to reduce cost that will be delivered to consumer. Unilever has come up with Path to Growth strategy that promises improvement in its performances. This strategy will help the organisation to restructure its two global divisions, Home Personal Care and Food into one division. This would effectively lower production costs that will be implied into price of the products and influence consumers consumption from price aspect. Price is a crucial matter to consumers due to economy fluctuation that will affect lower spending power. Unilever Marketing Mix Here we will discuss the marketing mix strategy of Unilever in that might boost their sale. Unilever has wide range of brand such as Home Personal Care products to food and drinks like Knorr and Lipton tea. We will now do the marketing mix of Sun silk because Unilevers most profitable line of product is personal care products. So below is the marketing mix of Sun silk from Unilever Marketing mix Explanation Product Sunsilk is one of Unilevers famous brands under personal care product. It targets mainly woman by portraying the 21st century woman that is confident, charismatic, and get going attitude that doesnt wait for things to happen but achieve their goals by sheer hard work. Although the main target is woman but Sunsilk is used by many people of difference class and age group. In order to satisfy the needs of their consumer, Sunsilk has developed various kinds of shampoo and conditioner that suit the different kind of hair type. Sunsilk has manage to gain loyalty of consumers because of their undying effort in producing more innovative products and maintaining its quality through extensive chemical testing until it is truly safe. Place In order for Sunsilk to be the number 1st choice for its consumer, they must distribute their products to all the people no matter where they are. Sunsilk has targeted retail outlets, malls, super market and any other stores as long they are easily access for consumers. The high consumer demand has shown that easy availability factor is very important to reach out to the consumers. Price As the market leader in personal care products, Sunsilk is freely to set the market price. In order to satisfy the main goal of Unilever which is maximise profit , increase the sales and also increase in market share the price of product is an important factors that affect all of this. The research department determines the price of the products while taking account the affordability of consumers of different income level. Unilevers main competition which is Procter Gambles Pantene product has also come up with innovative products to gain the market share of Sunsilk. Fortunately, Sunsilk has the advantage to set the price of product by being the market leader in personal care products. Sunsilk has also take inflation into account, by maintaining constant profit margins. Promotion Advertising and marketing strategy are the main tools for Sunsilk to push up their sales and awareness of their products. In order to promote their brands , Sunsilk has distributed flyers and free sachets at malls, retail outlets and also door to door campaigning. Hair experts are also send to schools to check the hair type of people in one region and how can they improvise their products for such consumers. Free gift hampers and free washes are also given to people to maintain the goodwill and maintain the momentum of brand loyalty. Sunsilk has also increase the awareness of people by using the growing trend of online advertising and communication network of people. Internet access has act as an online material to ensure that people does not escape the attention of Sunsilk. Television is another major communication access for consumer to keep the brand fresh in the mind of consumers and also to attract new consumers and breed interest in the usage of Sunsilk products. Forecast sales budget à £Ã¢â€š ¬Ã¢â€š ¬ 2009 (à ¢Ã¢â‚¬Å¡Ã‚ ¬)million 2010(à ¢Ã¢â‚¬Å¡Ã‚ ¬)million 2011(à ¢Ã¢â‚¬Å¡Ã‚ ¬)million 2012(à ¢Ã¢â‚¬Å¡Ã‚ ¬)million Turnover 39,823 41,814 43,905 46,100 Cost of Sales 20,580 20,992 21,411 21,840 Percent 51.68% 50.20% 48.77% 47.38% à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ Operating Profit 19,243 20,823 22,493 24,260 Percent 48.32% 49.80% 51.23% 52.62% à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ Operating Expenses 14,223 14,934 15,681 16,465 Percent 35.72% 35.72% 35.72% 35.72% à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ à £Ã¢â€š ¬Ã¢â€š ¬ Profit 5,020 5,888 6,813 7,796 Percent 12.61% 14.08% 15.52% 16.91% The increase in profit and operating profit has shown the sales profit of product sales from Unilevers top brand. The increment in operating expenses has shown that promotion strategy has been to use to stay competitive in the market that Unilever venture into.

A child Called It by Dave Pelzer Essay -- essays research papers

One Child’s Courage to Survive: â€Å" A Child Called It † Abstract This is one of the best, yet saddest books that I have ever read. There are so many bad things out there that are happening to good people. We just have no idea. You never know what is going on behind closed doors. I am so lucky not to have experienced anything like this growing up. There is so much reality in this book, but I never knew that reality was ever this awful. It brought me to a realization that I have never known before. It is extremely sad that something like this really did happen to such a sweet little boy. Summary A Child Called â€Å"It† is a story based on a real life little boy’s tribulations with his mothers shocking abuse. The first part of Dave's life was idyllic in his memory--he says his family was "the Brady Bunch"--a loving mother and father with whom he enjoyed wonderful holidays and a happy trip to the Russian River. Everyone on the outside thought that David’s family was perfect. No one in their neighborhood would have suspected anything was wrong. All that changed when Dave was in first grade. For no known reason, his mother singled him out from his siblings and began abusing him. The abuse began relatively mildly. When he and his brothers did something wrong, Dave was the one to receive punishment--at first simply banishment to the corner of a bedroom. Then, his mother began spending her days watching TV and drinking beer. Easily irritated, she yelled at Dave for the slightest reason, or sometimes for no reason at all. Soon, instead of making him go down to the basement, Mrs. Pelzer smashed Dave's face against the mirror, then made him repeat, over and over, "I'm a bad boy! I'm a bad boy!" He was forced to stand for hours staring into that mirror. Dave's father soon joined The Mother, as David called her, in her drinking. He, too, knew David was a "good boy." He did not join in the abuse, but he did not to stop it, either. David was treated like a slave in his own home. His mother treated him as if he wasn’t even a member of the family like a nobody or an â€Å"It†. She first referred to him as, â€Å"The Boy, then it quickly changed to It†. Nobody at his school liked him, they called him "Pelzer Smelzer" because his mom never washed his clothes and made him wear the same thing every day. After school, o... ...er of the Year. In 1993 Dave was honored as one of the Ten Outstanding Young Americans (TOYA), joining a distinguished group of alumni that includes Chuck Yeager, Christopher Reeve, Anne Bancroft, John F. Kennedy, Orson Wells and Walt Disney. (Dave Pelzer Biography 2002, Para. 2) In 1994 Dave was the only American to be selected as one of The Outstanding Young Persons of the World (TOYP), for his efforts including child abuse awareness and prevention, as well as for instilling resilience in others. During the Centennial Olympic games, Dave was a torchbearer, carrying the coveted flame (Dave Pelzer Biography 2002, Para. 2) References American Psychological Association. (2001) Publication Manual of the American Psychological Association (5th ed). Washington, DC: McLaughlin & Reinking A Child Called It. (1995). Health Communications, INC. Deerfield Beach, FL: Dave Pelzer The World of Psychology. (2002). A Pearson Education Company. Boston, MA: Samuel Wood & Ellen Green Wood p. 593 Dave Pelzer Biography. (1997-2002) Book Browse LLC, Davina Morgan-Witts, CEO. San Jose, CA. (para.2). Retrieved 04/29/02 from http://www.bookbrowse.com/index.cfm/author/authorID/145.htm

The European Revolutions of 1848 Essay -- European History

The revolutions of 1848 were widespread and affected about 50 countries in Europe, considering the previously separate lands of Germany and Italy. These revolutions were extremely violent and costly. In terms of lives, tens of thousands were lost during battles with several thousand more being lost in executions. Over 100,000 individuals were jailed or exiled as well. While these individual countries had significant nationalistic grievances, such as anti-Austrian attitudes in Italy, anti-Russian and anti-Turkish opinions in Rumania, anti-Habsburg in Prague and Budapest, German patriotism divided German as did Polish patriotism in Poland; it was the political and economic struggle that were the prevailing catalysts for the revolutionary uprisings. There was widespread economic crisis in the European continent in the mid 19th century. Agricultural failures from 1845-1847 which resulted in increased food prices impeded the people’s ability to buy food. The people in Berlin were so angered over the cost of food that they rioted for four days. A third of the German population was on government relief by 1847, resulting in the number of Germans leaving for the United States in search of farmland to increase dramatically. In Prussian Silesia and Austrian Galicia over a quarter of a million people died as a result of starvation. Anger over the ancient regime of government and its political tyranny was viewed as the single most important cause of the numerous revolutions. Heightened political awareness due to the invention and extensive use of the printing press was instrumental in fostering political awareness of new ideas such as liberalism, nationalism and socialism. Additionally, many of the countries were aware of the succ... ... positive results of the uprisings were the spread of parliamentary governments, the allowance of manhood suffrage in France and briefly, in Austria, the elimination of lord owned and tenant farmed land in Central Europe, the beginnings of the German and Italian unification movements, and the establishment of Hungary as an equal partner with Austria under Hapsburg rule. Works Cited Western Civilization: A Brief History, Complete [Paperback] By Marvin Perry, Publisher: Wadsworth-Cengage Publishing; 7th edition 2010 pp 333-347 â€Å"Sparknotes† http://www.sparknotes.com/ Linked from â€Å"Sparknotes† The Revolutions of 1848 (1848) http://www.sparknotes.com/history/european/1871/section1.html â€Å"Fordham University† http://www.fordham.edu/halsall/mod/modsbook.asp Linked from â€Å"Fordham University† Encyclopedia of 1848 Revolutions http://www.ohio.edu/chastain/index.htm

Black Boy Isolation Essay

In Richard Wright’s book, â€Å"Black Boy,† the main character who also narrates the story is Richard himself since the book is written from his point of view; we find out a lot about how Richard feels and get detailed accounts of how he reacts to the things that happen to him. Even though Richard tries hard to relate to all groups of people around him, he cannot because he is so different, so much more independent and strong willed than the masses around him, these and other forms of isolation help shape Richard Wright’s character throughout the novel. In Richard’s neighborhood when he lives with his grandma, the thing that separates him most from everyone else is religion. Richard decided he is an atheist at a very young age, which also demonstrates his ability to think independently, even under pressure. He is persistent and stands by his view, because he cannot relate to the one imposed on him. He says, â€Å"Perhaps if I had †¦ remained basically unaffected. (pg 112) Richard believes that religion cannot give him anything more than he already has, so he rejects it as pointless even though everyone around him is trying to persuade him to accept God or else â€Å"lose his soul† and countless other threats. But, Richard is strong and doesn’t pay attention to any of these threats, which in a way separates him from his entire neighborhood. This and going to a religious school where all his peers have dry personalities, contributes to his isolation as a child. And, since he does not believe that God cares about him, this may increase his loneliness even more. So Richard starts to look to other things, such as writing, as a way to create a world for himself in which he does not feel isolated. Another group that he feels very far from is his immediate family. Ever since Richard was little, he has been beaten, threatened, scared and hungry and he mostly associates these feelings with members of his family. Because of the lack of love around him, Richard cannot believe in true love, which is a scar for life. For example when he meets Bess he says, â€Å"I stared at her†¦ then I was sorry that I had said it,† (pg 218. ) When Bess tries to be nice to Richard he is shocked and cannot understand how some people can love so purely and simply. He also comes to realize that he has a very different understanding of the word â€Å"love† than Bess because he has never been loved by anyone nor had any real family life. So, his isolation from his family early in life becomes a handicap later when he is unable to accept true love, which isolates him even more from people in his dult life. The last and most important group Richard cannot relate to at all is the white community. He is so different from the other blacks; willing to question racism, independent, not wanting to be treated like everyone else and with a deep, unique understanding that racism is wrong. He also voices his concerns more than the other blacks, so he has to bear a lot of violence and putdowns throughout his life. He has a conversation about this with Griggs, an old schoolmate: â€Å"Do you want to get killed? †¦ don’t anybody act a damn bit like it. (pg 183) and then contemplates this idea: â€Å"It was simply †¦ my way with everybody. † (pg 185) This is the most important isolation in the book because even though it applies to all blacks it applies to Richard even more because he is different from the whites as well as the blacks. This makes him not part of either community; he cannot understand the way black people act like whites are superior and he cannot understand the way white people act like blacks are inferior. Richard is again isolated from everyone around him. In conclusion, because of the ignorance and intolerance of all the people around him, black and white, Richard can never relate to anyone, which makes him lead a very lonely and detached life. This in turn motivates him to find a better life, whether it would be in the North or in novels/writing. Because of this isolation and narrow-mindedness of people around him, Richard aspires to be someone and to prove to the people who don’t believe in him and his values that he will continue to be an individual no matter what.

Cardiovascular Review Sheet Essay

The following questions refer to Activity 1: Studying the Effect of Flow Tube Radius on Fluid Flow. 1. At which radius was the fluid flow rate the highest? 6.0 mm 2. What was the flow rate at this radius? 1017.2 mmHg 3. Describe the relationship between flow rate and radius size. The relationship between the flow rate and the radius size is direct with the formula flow rate=radius to the fourth power. 4. What happens to blood vessels in the body if increased blood flow is needed? The blood vessels dilate to increase the flow to where the blood is needed in the body.  The following questions refer to Activity 2: Studying the Effect of Viscosity on Fluid Flow. 5. At what viscosity level was the fluid flow rate the highest? 1.0 6. Describe the relationship between flow rate and viscosity. The relationship is inversed; meaning a fluid that has a high viscosity has a slow flow because it resists the flow. Fluid that has a low viscosity will flow faster because it is less resistance to the flow. 7. Was the effect of viscosity greater or less than the effect of radius on fluid flow? Why? Less, the radius of blood vessels effect flow more because the large blood vessels allow more blood to flow through regardless of viscosity. 8. What effect would anemia have on blood flow? Why? The effect would cause a decrease in blood flow because anemia causes the blood vessels to constrict. The following questions refer to Activity 3: Studying the Effect of Flow Tube Length on Fluid Flow. 9. At what flow tube length was the flow rate the highest? 10mm 10. Describe the relationship between flow tube length and fluid flow rate. The relationship between flow tube length and fluid flow rate is when the tube length is shorter the faster the flow. 11. What effect do you think obesity would have on blood flow? Why? When blood vessels lengthen, they cause a flow of blood to decrease, because there is only roughly 7 miles of blood vessel for every 1 pound of fat. When someone gains weight, the body has to produce more blood vessels which lead to decreased blood flow and high blood pressure. The following questions refer to Activity 4: Studying the Effect of Pressure on Fluid Flow. 12. What effect did increased pressure have on the fluid flow rate? The effect that increases pressure have on the fluid flow rate is that the greater the pressure the faster the flow. 13. In the body, where does the driving pressure for fluid flow come from? The driving pressure for fluid flow comes from the heart. Pump Mechanics The following questions refer to Activity 5: Studying the Effect of Radius on Pump Activity. 14. What happened to the flow rate as the right vessel radius was increased? When the right vessel radius was increased the flow rate increases. 15. What happened to the rate (strokes/min) as the right vessel radius was increased? Why did this occur? Stroke rate increased as the right vessel radius increased because the beaker emptying time decreased. The following questions refer to Activity 6: Studying the Effect of Stroke Volume on Pump Activity. 16. At what stroke volume tested was the pump rate the lowest? 120 17. Describe the relationship between stroke volume and pump rate. The relationship between stroke volume and pump rate is that as stroke volume increases, the pump rate decreases. This happens because this is an inverse relationship. 18. Use the relationship in question 17 to explain why an athlete’s resting heart rate would be lower than that of a sedentary individual. An athlete has a higher stroke volume than a sedentary individual, meaning the athlete needs fewer heart beats to achieve the same cardiac output. The following questions refer to Activity 7: Studying Combined Effects. 19. How did decreasing the left flow tube radius affect pump chamber filling time? Hint: Look at the change in flow rate and relate this to filling time. When decreasing the left flow tube radius to affect the pump chamber filling time is by decreasing the left flow tube caused by an increase in the pump chamber filling time. 20. When the left beaker pressure was decreased to 10 mm Hg, what happened to the filling time? After the left beaker pressure was decreased to 10mm Hg, the filling time increased in response to decreased pressure in the left beaker. The following questions refer to Activity 8: Studying Compensation. 21. With the right flow tube radius decreased to 2.5 mm, what conditions did you change to bring the flow rate back to normal? The conditions that I changed to bring the flow rate back to normal were the increase left flow tube radius, increase pump pressure, increase left baker pressure and decrease right beaker pressure. 22. A decreased tube radius is analogous to atherosclerosis (plaque formation in vessels). Describe the effect this would have on resistance in the arterial system and how the human heart might compensate for this change. Atherosclerosis causes an increased atrial resistance which causes the heart to compensate by increasing pumping pressure.